How to Make the Most of Your Business’ Communications, Here and Now

Business communications have seen some significant changes, particularly with recent events being what they have been. Instead of your team members having the opportunity to simply turn to one another in the office, there are now added hoops that they must jump through. Let’s go into how your internal and external communications should adjust to meet these changes.

What Challenges Has the Hybridized Workplace Introduced?

Let’s consider the options that your team members had to communicate when they were all in the same centralized location, whether they were conversing with your clientele or within their own ranks. In addition to the digitized methods that first come to mind when discussing business communications, your team members could also take advantage of their proximity to one another to have face-to-face conversations.

Once remote work was so suddenly implemented en masse, this final approach was suddenly removed from the situation. This resulted in many companies struggling to pick up the slack with their other solutions.

Ultimately, communications suffered for many, but as time has passed, the situation has improved again. Let’s share a few best practices that have been successfully implemented by many in the attempt to reinforce their internal and external communications.

Internal Communication Practices

• Lead by Example: When trying to encourage internal communication practices, a company’s leadership needs to walk the walk in addition to talking the talk. Getting your message across—in terms of the importance of consistent and comprehensive communication—will become much simpler if you set the precedent and encourage managers at all levels to do the same.
• Personalization: Particularly while you’re communicating with your internal team, feel free to ditch the pomp, circumstance, and business-friendly language. In order for remote communications to have the effect they should between teammates, they need to be concise, to-the-point, and clear while also remaining relatable. Don’t be afraid to share details from your own life. Video conferencing helps to reintroduce the concept of in-person meetings and the casual nature that many meetings can take, and setting aside a channel for off-topic conversations can help too.
• Switch It Up: Be honest… how many email threads have you subscribed to that you now just skim over, if not ignore entirely? While consistency is good in these kinds of messages, it can potentially also lead to messages being overlooked. Don’t be afraid to make use of all of your different tools and capabilities to keep your team primed and fresh.

External Communication Practices

• Keep Your Contacts Updated: It’s one thing to have the capability to communicate with the members of your business’ audience and customer base. It’s quite another to utilize this capability. By prioritizing proactive communication with these tools, you can benefit from the improved awareness of your services that your customers will have after receiving your communications.
• Emphasize With Current Issues: Regardless of your industry, your clientele are not a monolith—an issue that impacts one could very well have no influence on another. A key aspect of your interactions with them is to listen to these concerns and express that you hear them and are there to help.
• Speak Directly Whenever Possible: If you’re trying to build up the trust that your clients and prospects have in you, it helps to communicate with them as directly as possible, so that they can hear your voice. With automation being implemented more and more, this kind of direct relationship makes an impact and helps to encourage greater communications.

SCW is here to help you collaborate with your teammates and communicate with your business contacts through the IT solutions and services we provide. Find out more about what we have to offer by calling (509) 534-1530 today.