SCW Blog

Productivity is a core component of any business endeavor, but unfortunately it is often difficult to stay productive with the immense amount of distractions that intercede. In order for anyone to maintain productivity, they need tools aligned with the tasks they are presented. For the modern business, management software has connected most of a business’ core processes to streamline workflows for most people. The use of Customer Relationship Management (CRM) platforms keep people in the groove longer, while also providing management metrics designed to give them an idea about how their business is functioning.

Any business owner will tell you, the more you know about your business and its relationship with its customers, the better decisions you can make. For years, small and medium-sized businesses have been rolling out solution after solution to try and make their business run as efficiently as possible. Today, we’ll go into the concept of business intelligence, how it works, and why your business needs it.

As your business grows, understanding how it runs may not be as simple it once was. There was a point where you may have known everything there was to know about it. You knew the vendors and the first name of every sales rep. You knew who were buying your goods from, you knew who made them, and how much they cost to make, package, and distribute. This is the story of business in the 21st century; and the shift that is making businesses run better: business intelligence.

Business intelligence is the act of processing and using data that your company has acquired. It doesn’t matter how many employees you have, how many sites you have, or how many clients you have--your company can stand to benefit from implementing business intelligence in some way. Here are some of the finer details that can help you better understand the unique benefits provided by business intelligence.