Tip of the Week: Communication Practices to Support Your Business

Nowadays, there is little more important to a business than communication, especially when it comes to keeping your clients and customers in the loop. Even in the best of times, this kind of communication is critical. Let’s review a few communication best practices that you and your team should always keep in mind for this week’s tip.

1.  Use the Appropriate Tools

If you want to keep in contact with your clients and customers, you need to make sure there are plenty of ways for them to reach you. Rather than relying exclusively on your phone or an email address, both options should be available—along with live chat, live conferencing, and other means, like an updated blog, social media, and announcements page.

With these options at your disposal, your clients will see you as more available to answer any questions or concerns they have, and by extension, will be more receptive to the communications that you send out.

2.  Augment these Tools with Automation

While communication is a necessity today, it can be challenging for your team to balance these needs with the other requirements that your daily operations present. For instance, if your team is unable to accomplish any of their tasks due to constant questions coming in, your business is going to wind up hurting. If this is a concern, you should consider implementing tools that will enable you to reduce the volume of communications your employees will need to handle directly. From an automated calling system to direct your clients to the appropriate resource to follow-up emails that reach out automatically to clients who have reached out, the right technology can make your clients’ experience much easier.

3.  Don’t Forget to Keep Your Team Members Coordinated

If your customers are to have a good experience working with your team, your team needs to be on the same page in dealing with them. This means that they will need to have the tools to communicate with one another. Customer relationship management (CRM) software, instant messaging, and other options can all contribute to your internal collaboration and your overall success.

For more assistance with the technology that your business will need to support its operations, reach out to SCW to speak to one of our team members today. We can ensure that the tools you need to communicate internally and externally are supplied and attended to, along with any of your other crucial technological resources. Give us a call at (509) 534-1530 today.