Use Digital Signage to Your Business’ Benefit

Some of the best technologies blend in with everyday life. For example, smart speakers are designed in a way to be both functional and inconspicuous. Conversely, some technology that you may have dismissed initially can present some serious benefits for your company. One of those technologies is the digital sign. 

Obviously, there are more digital signs in use today than ever before. You typically find them in retail establishments, but they hold value for any business. Today we’ll take a look at digital signage, the technology involved, and the reasons you may want to deploy the solution for your business. 

Digital Signage Can More Effectively Grab and Hold the Attention

People today are notorious for having short attention spans. They are more inclined to pass by something that doesn’t catch their eye. Digital signs, for all their simplicity, are effective at displaying information in a manner that catches the eye. In fact, a digital sign--displaying the same information--can be up to 400 times more effective at catching a person’s attention than a static sign that is designed to do the same thing. That brings substantial value to a business.

Moreover, digital signage is proven to get potential consumers into the sales funnel much faster, improving engagement by 59 percent and recall by 83 percent. 

Digital Signage Improves the Customer Experience

When you are out shopping, you just hope not to be caught in line for too long. The stores, knowing consumers will end up waiting, have placed items that consumers are likely to just pick up and buy by the register. This strategy boosts revenue. What if you could get the same result by having digital signs around your store? Digital signage solutions can present much more engaging visuals for staff, customers, and prospects, alike. If you want an example, next time you are in McDonalds, take a look at how they go about it.

Digital Signage Provides Functional Benefits, Too

How much time, effort, and money has your organization spent producing flyers, mailers, emails, and signs? That money could be better spent by investing in digital signage. Additionally, digital signs don’t produce nearly as much waste, reducing your business’ outgoing waste.

Are you interested in digital signage for your business? Contact the IT professionals at SCW today at (509) 534-1530 for more information.